![]() Secured Platform By DesignĪcquia Cloud Next automates platform security and Drupal-optimized application security for customers. The following advantages enabled by this next-generation platform are key considerations for customers looking to create digital presence at scale. This removes the undifferentiated heavy lifting for businesses, allowing critical IT resources to be redeployed for high-value tasks, and offers marketers the autonomy for content creation. The platform-as-a-service (PaaS) offering, built on AWS, takes care of infrastructure provisioning, application scaling, platform monitoring, failover, system updates, and is optimized for the Drupal framework. Acquia Cloud Next on AWSĪcquia Cloud Next enables customers to develop, deploy, and manage Drupal experiences at scale. One apparel manufacturing company who re-platformed to Acquia, for example, was able to set up new commerce experiences and expand from a desktop-focused to mobile-friendly channel in weeks, allowing them to boost conversion rate and address customer needs much faster.įigure 1 – Acquia digital experience platform. Acquia DXP was able to shorten time to market significantly and helped companies transform the way they interact with customers. Marketing agencies can quickly onboard to the platform and create content through low-code site building tools, while also complying to brand governance under the approved master design.ĭuring the outbreak of COVID-19, businesses needed to quickly adopt and expand digital presence in response to the pandemic. This is challenging for enterprise customers who often have a fleet of websites to host, and need to collaborate between in-house marketers as well as external agencies with varying familiarity of tools.Īcquia provides the solution to build, run, and manage a portfolio of digital experiences like this. Imagine a retailer who owns multiple brands that each need to serve unique content yet still provide a consistent customer experience across sites in terms of design and feel. The company’s flagship offering is the Acquia Open Digital Experience Platform, powered by Acquia Drupal Cloud and Acquia Marketing Cloud. Drupal is the core of this experience, supplemented by Acquia’s unified solution to design and manage brand experiences. Since its inception, Acquia has evolved from a managed Drupal hosting provider to a leader in enabling brands to deliver comprehensive digital experiences. The company’s CTO and co-founder is the creator of the Drupal open-source content management framework. These non-technical stakeholders expect a no-code interface to support rapid content creation and updates without heavy reliance on IT organizations.Īcquia is an AWS ISV Partner with Competencies in Digital Customer Experience and Education. Marketers need to respond to emerging events and evolving digital channels with timely content.Ī DXP solution must meet IT and InfoSec standards, while also being accessible to marketers and line of business owners. Acquia’s Digital Experience PlatformĮase of use is critical to brands being able to create and deliver personalized customer experiences at scale. In this post, I will take a look at how Acquia and Amazon Web Services (AWS) together address these pain points and requirements by offering a secure, resilient, and highly performant solution with the next-generation enterprise digital experience platform, Acquia Cloud Next. This expectation requires brands to turn to solutions that go beyond basic web hosting to a full suite of digital experience services. Just as IT infrastructure demands have rapidly evolved, the requirements of corporate brands have changed as they expand their digital presence to capture new customers and retain existing ones.Ĭustomers have come to expect digital experiences that are relevant and timely. Evolving customer expectations for digital experiences. ![]() Increased need to comply with security standards and customer data privacy regulations.Visitor traffic that demands highly scalable infrastructure.A few reasons why this task can be overwhelming include: ![]() Large organizations often struggle to do this, however, because traditional web content management platforms don’t meet today’s enterprise needs. They are increasingly willing to invest in the right tools to enable customer engagement across a wide selection of channels.Ī digital experience platform (DXP) is a critical enabler of a complete customer experience solution, delivering content needed to drive meaningful engagement across including web, mobile, kiosks, digital, or voice bots. By Jessica Ho, Partner Solutions Architect at AWSīusinesses of all types view customer experience (CX) as a key differentiator of their services.
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